According to the ANJ, this sum exceeds the 366 million euros wagered in total for the previous competition of 2018.
Some 615 million euros were placed online in France during the FIFA World Cup 2022, a higher amount than expected, the National Gaming Authority (ANJ) told AFP on Saturday. The France-Argentina final alone generated 55 million stakes, compared to 37.5 million for France-Croatia in 2018, said the ANJ. This figure is added to the 30 million already wagered during the France-Morocco semi-final.
By way of comparison, 366 million had been bet in total for the competition in 2018 and 420 million for the Euro in 2021, according to the policeman of the sector, who will publish in January a more complete assessment of the figures and behavior of the bettors. The ANJ had initially anticipated at least 530 million euros of bets on the internet in France during the Football World Cup, an increase of 70% compared to the 2018 World Cup. But the amount was likely to vary depending on the progress of the French team in the competition.
This report will also include a section on the operators’ advertising campaigns (content, volume and levers used). Monday, the association Addiction France had denounced thequestionable marketing techniques“of sports betting and alcohol companies, “the other winnersof the Mondial-2022 according to her.
“Omnipresent in public places and on the internet“, the operators of online betting sites and the alcoholics”promote unhealthy practices while clearly associating football with drinking and gambling“Wrote the association in a press release. Prior to the World Cup, companies in the gambling and media sectors had committed to advertising more “responsible» in particular by limiting advertising pressure for minors.