According to a tweet from Elon Musk, a new feature is intended to give us a more accurate representation of the reach of a given Tweet. Taking inspiration from social platforms like YouTube, Twitter has indeed started rolling out a view count for tweets, a feature that shows how many people have seen a particular tweet…
Twitter launches “View Count”
Twitter’s tweet view count, also known as impressions, was previously only available to the account that posted the tweet. The exception, as Musk notes, is for videos, which have traditionally displayed a view count.
Twitter has thus announced that the number of views for tweets is now visible on iOS and Android and that they will soon arrive on the web. The feature lets you see how many times someone has viewed your tweet, or someone else’s, although there are a few exceptions. When you’re in the app, you now see view counters next to the number of comments, retweets, and likes.
According to the Twitter blog, the number will help users easily see the reach of their tweets and those on their feed. The view count will appear next to the analytics icon on each tweet and it is already visible for multiple tweets.
What is the number of views on Twitter?
On Twitter, likes and comments don’t tell the whole story, of course, since most people tend to scroll through the majority of their feed’s content without pausing to engage.
By the way, to better distinguish the terms reach, engagement and other key performance indicators, this module “Implement a social media strategy” will allow you to discover the strategies and techniques to animate a community on social networks. This is the third module of the certification course “Developing your business with web marketing”.
Thus, in theory, the new function called “View Count” from Twitter will share a larger view of the whole image. According to the feature description, views are defined as “the number of times [un] Tweet was seen on Twitter”.
Recall that Twitter has a feature that shows more detailed analytics on your tweets than likes, retweets, and tweet quotes. If you click “View Tweet Analytics” below your post, you can see how people interacted with your tweet, such as clicking to view your profile or expanding the details of a quote tweet.
You can also see the total number of impressions, defined as “the number of times this Tweet was seen on Twitter”. This definition is quite vague, as we don’t know exactly what it means for a tweet to be “seen”.
What’s different with the new views feature is that now views will be visible to everyone, not just the account owner.
Still some improvements to do
Anyone who views your Tweet counts as a view, regardless of where they see your Tweet (e.g. Home, Search, Profiles, Tweets embedded in articles, etc.) or whether they follow you or not. Even an author viewing their own Tweet counts as a view. Additionally, viewing a tweet on the web and then viewing it on your phone would also count as two views. Therefore, views should not be considered completely unique, as duplicates can often occur.
So, there seems to be some confusion as to whether the view count actually shows views or only shows impressions. And impressions and views are not necessarily the same thing.
The view count typically only counts views from users who have “seen” your content for a significant amount of time, typically a few seconds or more. Impressions generally count any time your content has been viewed on a platform, which includes users who have scrolled through without stopping to read or watch.
At this time, it’s unclear if this is really a new metric that measures post time or if it’s just the number of impressions, available through account analytics. private, made public.
Apparently, therefore, there are still some problems with View Counts, which has been in development since the end of September 2022.
A feature against other platforms
When Musk announced the feature on December 1, he hinted that he was trying to make the platform’s text and image posts look like video posts, which already had a public view count. It was also meant to show how “alive” the platform is, and that just looking at responses and likes doesn’t give you the full picture.
Adding more publicly visible information on a social network actually goes against what other platforms have done recently. Last year, Instagram and Facebook started allowing users to hide the number of likes their posts get, a feature they’ve tried for years.
Even YouTube, whose number of public views has been a defining characteristic of the platform, has started to hide some information – in 2021 it hid the number of public likes, which allowed creators to see how many people had clicked the thumbs down button on their videos.