On the occasion of the International Day of Persons with Disabilities, Apple has launched a new advertising campaign that aims to highlight users with disabilities.
The new ad highlights the various accessibility features of its devices, including reading and screen magnification capabilities, noise recognition features, door detection and Siri voice commands.
The ad, titled “The Greatest,” depicts users with various disabilities getting the most out of their iPhones, Apple Watch, and Mac products. A woman uses the AssistiveTouch feature ofApple to browse images on his iPhone using his toes; a blind musician taps into the power of audio description and VoiceOver tools inApple to get an idea of what’s on his screen and in the room around him; a fashionable man in an electric wheelchair uses Apple Voice Control to tell his iPhone when to take pictures. To help visually impaired or blind people, the film includes support for audio descriptions.
The campaign was launched before the International Day of Persons with Disabilities, December 3. This year marks the 30th anniversary of the celebration since its launch by the United Nations in 1992. The new campaign ofApple aligns well with the theme of this year’s celebration, which, according to the website of the United Nationsfocuses on “the role of innovation in powering an accessible and equitable world”.
Source: The Drum