Apple Music increases the price of its subscriptions “so that artists earn more”

Apple Music increases the price of its subscriptions “so that artists earn more”

Touched by economic inflation, Apple Music decides to increase the price of its subscriptions and then plans to better remunerate the artists.

After Youtube Premium, it is now the turn of Apple Music – the second most used music streaming platform – to announce the following decision: to increase the price of its subscriptions in order to better remunerate artists and songwriters. catalog. Its monthly subscription in the United States and to individuals now costs $10.99 and has increased by $1. His family subscription (with a maximum of five people) goes from 14.99 to 16.99 dollars per month. The annual subscription which was 99 dollars is now at 109 dollars. As for the UK, Apple Music Individual and Family plans will now cost £10.99 and £16.99 respectively, while in Europe they will be priced at €10.99 and £16. €99.

According to a statement from Apple sent to CNN, the price increase is ” due to an increase in licensing costs and as a result, artists and songwriters will earn more for streaming their music “. Indeed, macroeconomic pressures such as inflation and economic uncertainty are hitting the technology sector hard. As a result, many companies are looking for ways to boost their revenue, including video streaming services such as netflixfor example by introducing advertising-supported subscriptions.

This is the first price increase decreed by Apple Music since its launch in 2015. The company is also increasing the cost of subscription to its streaming service Apple TV for the first time, launched in 2019. This new n is not without delighting Daniel Ek – CEO of its direct competitor – Spotify, who declares: When our competitors raise their prices, that’s really good for us because, again, with the deep engagement we have and the lowest churn of any competitor, we’ll probably do better “.

Lately, Apple Music has also chosen the Palace Skateboards brand as the curator of DJ mixes on the platform.