Part of the strategyApple was unveiled for the year 2023. It seems that the Cupertino company wants focus on its long-awaited mixed reality headset, to the detriment of its other products, such as MacBooks or iPads. After several years of design, the device of the apple brand will be presented in the coming months.
A presentation of the mixed reality headset planned for spring 2023
The Information has already given some first indications regarding the new Apple device. In detail, the helmet will be composed aluminum, glass and carbon fiber, premium materials. The mixed reality experience will allow users to use augmented reality and virtual reality simultaneously.
A recent article by Bloomberg comes to corroborate information from Ming-Chi Kuo, a well-known Apple analyst, regarding when Apple’s new device could be unveiled. It’s during Apple’s annual developer conference (WWDC), which takes place in June, that the mixed reality headset will likely be introduced to consumers. If the deadline is met, the first shipments will take place in the fall of 2023.
To avoid new delays and to ensure a release on the market in the spring of 2023, Apple has decided to focus on its new device. The emphasis will therefore be placed, for this new year, on the mixed reality headset at the expense of its legacy products.
What about the evolution of other Apple products during this year 2023?
Bloomberg has indicated do not expect big changes regarding other Apple products. No major progress is planned for the iPad mini, the Apple Watch or the AirPods which will only receiveminor updates this year.
However, Apple’s flagship product, theiPhonewill likely include some changes especially in terms of hardware. Screen size will remain similar to that of the iPhone 14, but the Apple brand plans to extend the dynamic island to the whole family of the iPhone 15. Currently this feature, which appeared at the same time as the previous iPhone, is only available for iPhone 14 Pro and iPhone 14 Pro Max models.