Apple would give up the position of VP of industrial design

It was known that the replacement of Evans Hankey, who announced resign soon as head of industrial design at Apple last October, would be difficult for Apple who had not seen the blow coming only three years after taking over from Jony Ive. Ultimately, Apple would have chosen not to choose: according to Mark Gurman’s sources on Bloomberg, the position of Vice-President of Industrial Design would simply be abandoned! The design team would now report directly to Jeff Williams, Chief Operating Officer (COO).

Evans Hankey and Alan Dye

The idea behind this small organizational earthquake would be to give more power to the designers of each team, while Alan Dye would continue to manage the software design, but the change would not be viewed very favorably among the designers. manufacturers who fear a weakening of their influence within the company. Mark Gurman, however, specifies that this deletion would not be set in stone; Apple would not refrain from filling this position again if a dominant profile were to emerge, but there would in any case be no question of hiring specifically for this purpose at this stage.

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