Fundraising supporting international objectives
As the European leader in outdoor accommodation reservations (HPA), Campings.com offers simple and easy booking of accommodation. With nearly several thousand listed establishments, Campings.com’s offers are available on its website and from travel agencies, CSEs or mass distribution networks. More than a million holidaymakers have already booked their stays with establishments ranging up to 5 stars on Campings.com.
“We support the marketing of the offers of our partner hosts to maximize their income per location. » says Jérôme Mercier, CEO of Campings.com. “We give them access to a diversified and large clientele, to which they could not have direct access, in particular independent establishments. For independent campsites, we also pool the marketing effort to enable them to define an effective digital strategy that complements their direct marketing”.
In order to accelerate its development, Campings.com has raised funds of 27 million euros. 22 million euros come from a capital increase carried out with the investment fund Partners in Equity, shareholder of the company since 2020 and located in the Netherlands. 5 million euros come from bonds subscribed by Siparex (a fund specializing in private equity).
Following this raising, the platform decided to acquire Bungalow Booker, the first booking platform in the Netherlands. Founded in 2002 by BookerZzz BV, Bungalow Booker is the first platform for booking stays at holiday parks in the Netherlands. The site benefited from an 85% growth in these reservations. This acquisition aims to reach a wider customer base while achieving economies of scale.
“By bringing together the French leader and the Dutch leader, we are creating the European champion in online outdoor holiday distribution. » affirms Jérôme Mercier, CEO of Campings.com. “This merger allows us to become a truly multinational company and to strengthen our value proposition vis-à-vis our hosting partners. This is a significant step in our development and we aim to continue bringing together the best teams in Europe who share our vision and ambitions. ».
An ambitious international expansion
The objective of this acquisition is to take advantage of a flourishing market abroad, as well as the 800 establishments already referenced by the Dutch company. Campings.com will then reach 4,500 referenced establishments, in 9 different countries.
Even if France remains the leading campsite park in Europe, with 33% of establishments, the Germans and the Dutch are a significant source of prospects with 16% of campsite reservations by internet. Campings.com’s external growth strategy is therefore strengthening its leadership in Europe. The objective is to exceed a volume of 200 million euros from 2023, on a market which should represent 12.7 billion euros in 2025.
“The performance recorded in recent years by Campings.com shows that the company has the legitimacy to consolidate the European market in the distribution of outdoor accommodation. » says Ids van der Weij, Managing Partner of Partners in Equity. “We are happy to support the team and its leader in the realization of their strategic plan. “.
“We have many goals for the future. » adds Jérôme Mercier, CEO of Campings.com. “In particular, we want to further strengthen our value proposition for all of our hosting partners. Our ability to support their international digitization is key. We will continue to increase our presence in all customer source markets and strengthen our customer experience and our services. […] Investing in your product allows you to ensure your organic growth and then be able to accelerate your development with an external growth strategy. […] For this, we have brought together experts in their professions, who share ambitions and thrive in their achievement. Integrating a new team of high-level professionals while remaining a Great Place to Work adds a challenge to our development strategy. »