G-SHOCK unveils its brand new watch, the GMW-B5000EH, priced at €749. A model created in collaboration with New York graffiti artist Eric Haze to celebrate the 40th anniversary of the G-SHOCK brand in 2023.
Since the launch of the very first G-SHOCK watch in 1983, the brand has established itself as THE reference in terms of resistance, durability and design. Thanks to these remarkable qualities, G-SHOCK has become a must-have all over the world, both through its fashion collaborations and in sports, art, music and other cultural fields.
Since 1999, New York artist and designer Eric Haze has frequently collaborated with G-SHOCK. Not only did Haze design G-SHOCK’s anniversary commemorative logos and identity, but he also collaborated on several of the brand’s designs.
The GMW-B5000EH is the first all-metal G-SHOCK collaboration, based on the GMW-B5000D, which inherits the design of the very first G-SHOCK. This new watch features a strap adorned with the Haze signature. A black IP is applied to the stainless steel bracelet, which is then covered with laser-etched dot patterns replicating the artist’s work, all in a chic monochrome design.
The logo designed by Haze for the 40th anniversary of G-SHOCK is engraved on the case back. The Haze brand logo appears on the watch screen when the light is activated. This premium yet playful model is ideal for kicking off G-SHOCK’s 40th anniversary festivities.
Model available at the G-SHOCK Store Paris and on the website g-shock.eu/fr