Investors do not seem reassured by the company’s long-term development prospects. The automaker is already bearing the brunt of fierce competition from Porsche and Tesla.
Investors are also particularly worried about the prospect of the company’s evolution and the development of electric motors. The new strategy Racing.Green is particularly ambitious. This strategy aims in particular to apply the carbon neutrality standard recommended by SBTi.
According to Tobias Moers, the new CEO of Aston Martin, the British automaker still has a lot of catching up to do in the electric vehicle market segment. The 2020 annual report sets a new course for the next ten years. In particular, there is talk of abandoning 100% thermal engines from 2025.
Nevertheless, the company’s long-term prospects look good. A study by the international consulting firm McKinsey & Company reveals that the luxury car market should continue to grow between now and 2031. The car manufacturer has also manufactured a record number of 6,200 luxury cars in 2021, compared to 4,150 luxury cars in 2020. It is very likely that the British automaker should benefit from this organic growth, especially since the price of these vehicles is in the middle range of luxury cars.
The Chinese market also represents significant potential. The company’s sales in this market increased by 206% in 2021. The launch of its model dedicated to the Chinese market: DBX Straight Six also illustrates the company’s desire to consolidate its brand on this buoyant market.