‘It’s overpriced’: Nearly $11 for oat milk

The Swedish company Oatly is reacting with its vegan oat drink, an alternative to cow’s milk, sold at nearly $11 per 1.89 liter box.

• Read also: Is this the end of milk in convenience stores?

“It’s excessively expensive,” testifies a customer of the natural food store Nature Santé in Montreal.

Similar drinks usually retail for between $5 and $6 for the same amount.

For example, the Silk brand oat drink retails for $5.39 for a 1.75 liter carton while the Earth’s Own brand offers its 946 ml container for $3.49.

Other brands, like Elmhurst, are starting to follow suit with an oat drink on sale for $8.49 for 946ml.

Lufa Farms, on the other hand, sells a daily fresh artisanal oat milk in a 1 liter format for $5.25.

Certain beverages, when their composition is modified, are no longer subject to the same laws on the price of milk; this is also the case for all plant-based alternative drinks such as soy, almond or oat milk.

This could explain a higher price than that of cow’s milk, for example, which is standardized.

The company Oatly also made headlines this week internationally due to the fall in its shares of 80% since the beginning of the year.

Its chief executive, Toni Petersson, has also announced layoffs and other cost-cutting measures, according to Reuters.