Make financial regulation more accessible

In 2019, this financial education enthusiast founded Code F, a company that offers financial coaching to individuals and businesses.

Last July, she joined the Investor Advisory Group formed by the Canadian Securities Administrators (CSA). This group, made up of specialists in law, securities and consumer protection, was set up to identify the needs of investors, particularly with regard to their protection.

The entrepreneur wishes to take advantage of this mandate to promote the issue of simplifying financial regulations for ordinary mortals.

The industry has fallen behind

“We are witnessing a great democratization of autonomous investment. It is therefore important that the regulations follow this trend. Otherwise, the risk is that it fails to reach the people it aims to protect,” she asserts.

Autonomous investment platforms very early adopted a more direct approach to address Mr. and Mrs. Everybody. In comparison, the traditional industry has lagged behind, notes the businesswoman.

According to her, it is necessary to popularize the jargon used in the documents of financial information, but also to better explain and make known the mission of the regulators to the public.

Urgent action is needed, she says, as high-risk alternative investment vehicles, such as crypto-assets and the foreign exchange (Forex) market, are popular with do-it-yourself investors.

“Self-investing is sexy, but people don’t know what they’re getting into or where to find relevant information to protect themselves. »

The egg or the chicken

Where should we start? It’s the egg or the chicken, recognizes Annick Kwetcheu Gamo. Is it up to investors to seek out information designed for them or is it up to the industry to ensure that regulations are accessible to those who need them?

The answer lies halfway. On the one hand, it is necessary to offer awareness campaigns and create popular content on sensitive subjects, such as the series of videos produced by the Autorité des marchés financiers (AMF) on the risks of investing in cryptocurrencies.

On the other hand, investors need to be exposed to this information and have easy access to it. “To relay the message, we need solid partnerships between groups of investors and organizations of financial education”, estimates the entrepreneur.

Educate, support, equip

Next October, Code F will finalize its 2022-2026 strategic plan, which will focus on three areas: educate, support and equip citizens to help them move towards financial autonomy. This triple mission is ensured through coaching, financial education workshops, guides and tools to help citizens become informed investors.

Financial health is at the heart of this plan, in line with the principles of the social economy and impact investment dear to the founder of Code F.

“Financial health has an impact on the psychological health of individuals, but also on the performance of society as a whole,” she says.

From Cameroon to Quebec

Born in Cameroon, Annick Kwetcheu Gamo lived in France before setting foot in Quebec City in 2010 as part of a university exchange. She then felt a real crush on this city, and never thought of leaving it.

During her studies in international management at Laval University, she created Mon code F, a platform to improve financial security. The student project turns into a business ten years later.

Before embarking on entrepreneurship, Annick Kwetcheu Gamo was destined for a career in insurance. She cut her teeth at iA as an analyst for pension plans. “I developed a real passion for individual savings strategies,” she reports.

At the same time, she finds that there are major flaws in financial education. “When I bought my first duplex, I was often asked questions about the financial strategies I had put in place to acquire it. It made me want to democratize this knowledge by helping people take control of their finances,” she explains.

Social impact

A committed woman, Annick Kwetcheu Gamo is involved with conviction in economic development and entrepreneurship, within the Quebec City division of the Association des femmes entrepreneures (AFE), of which she is vice-president, and on the board of directors. administration of the social economy business hub of the Capitale-Nationale region.

As a young immigrant woman from the black community, she is aware of being a role model. “I have a role to play as an entrepreneur representing diversity in an industry sector where there are few of us. I try to incorporate this concern into my business every day,” she says.

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