The famous fast-food brand wants to encourage “the speed and precision” of the two employees on site.
A restaurant without any employees? McDonald’s may be taking a first step in this direction. In the United States, the famous fast food brand has opened a new, almost entirely automated establishment in Fort Worth, Texas.
This one, considerably smaller than a traditional restaurant, is “designed for customers on the go“, explains the company in a blog post. Automated, the place only offers products to take away: inside there is a “order recovery roomfor delivery people, as well as a kiosk for customers to place orders and pick up their purchases from pick-up shelves. The exterior does not have a table, but parking spaces for delivery people and customers coming to order take-out.
Everything is designed to serve customers as quickly and cleanly as possible: they can order their meal in advance via the McDonald’s app, then go to a separate line by car and receive their order “via a food and beverage conveyor. It’s a great option for customers who want to place their order before they arrive via the McDonald’s app, skip the traditional Drive-thru queue, and receive their food quickly and easily.», comments the company.
McDonald’s also specifies that it is only a “test” for the moment. This initiative, however, raises criticism from Internet users, who accuse the firm of participating in the robotization of the human workforce as well as the impoverishment of its employees. For its part, the company retorts that its goal is not to replace employees but to improve the speed of its service. A bet for the famous fast food chain which already encourages click and collect orders.