Meta buys Lofelt, a company specializing in the design of haptic experiences

Meta come formalize the acquisition of Lofelt, a company specializing in haptic products. These technologies stimulate the sense of touch and movementin particular to reproduce, during a virtual reality experience, the sensations that would be felt by a user interacting directly with physical objects.

Meta buys the Berlin start-up Lofelt

The parent company of Facebook therefore offers itself a young shoot from Berlin. The acquisition was probably completed several weeks ago, but it was only made public on September 2, 2022. A takeover that comes as the company of Mark Zuckerberg is embroiled in a legal battle against the Federal Trade Commission (FTC), regarding its growing interest in virtual reality technologies. Indeed, the regulator has recently blocked the takeover of Withinwith the aim of regulating the growing domination of the American giant on this market.

A spokesperson for Meta said that ” we are delighted that the Lofelt teams are joining Meta “. Terms of the deal have not yet been disclosed. In a June financial document, Meta is described as Lofelt’s sole shareholder. Before the operation, Lofelt had raised around 10 million euros and had a team of 25 employees. Mark Zuckerberg, founder and CEO of Meta, described virtual reality and, more broadly, the metaverse as the future of society. With Lofelt, the American giant is getting a little closer to its goal.

One step closer to the metaverse

The haptic technologies developed by the company make it possible to reproduce the experience of touch in a virtual environment, through vibrations delivered in a hardware device, such as a smartphone or a video game console controller. The company’s flagship product was the Lofelt Studioa suite of tools that made it easy for developers to design the haptic effects they wanted to appear in mobile apps and PlayStation 5 games. In June 2022, Lofelt updated its website to announce that it would be putting end to the development of its products, including Lofelt Studio.

Thanks to Lofelt technologies, Meta will be able to develop new products to go even further in the immersive side of its applications. In November 2021, the American giant already presented his haptic glove project. Reality Labs researchers have been trying for several years to invent the future of interaction in augmented and virtual reality. With this glove, Meta promises that “ users will be able to feel the texture, pressure and vibrations of objects around them. By combining the haptic glove with the virtual reality headset, the immersive experience could be increased tenfold “.

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