Meta launches “creators of tomorrow” campaign celebrating emerging talent across sub-Saharan Africa

Meta today announced the launch of “Creators of Tomorrow”, a new campaign that celebrates emerging talent around the world, inspiring a creative new movement in online content. The campaign highlights different creators from sub-Saharan Africa, ranging from East Africa to French-speaking West Africa, including South Africa.

The “Creators of Tomorrow”, or “Creators of Tomorrow” selected, are real revelations to their online communities and represent a reference in terms of the use of video formats, technology, and interactive entertainment. This global campaign is the first of its kind. It started in Europe, the Middle East, and Africa, but will continue to expand to other countries around the world in the coming months. Meta looks forward to working closely with these creators over the next year as they continue to grow their audiences and turn their passions into professions through Meta technologies.

Moon Baz, Head of Creative Partnerships in the Middle East, Africa and Turkey, Meta, said “that through this campaign, we aim to highlight creators who innovate their content through tools such as Reels and short video content formats, but also those who exploit and explore new content formats such as Augmented Reality or Virtual Reality (AR/VR). We’re excited to work closely with these creators and are committed to helping them grow their audience, build their businesses, and open up new opportunities for the future as we grow for the metaverse. »

African creators are using the technologies and applications of Meta, Facebook and Instagram in creative ways to better express themselves and tell the African story to Africans and citizens around the world. Through fashion, comedy, gastronomy, travel, and political exchanges, creators from sub-Saharan Africa have demonstrated, over the years, the cultural contribution of the African continent, thus improving its image throughout the world.

Meta also plans to hold exclusive events across the Sub-Saharan Africa region to celebrate the campaign. “Creators of Tomorrow” during which Meta will share the latest campaign news, tips, and tools and resources on Meta technologies. In Kenya, creators, including some creators from this campaign, will attend an exclusive brunch, which will be trained at Reels. In South Africa, more than 50 creators will participate in a dedicated creators day where workshops and tailor-made trainings will be organized to help them thrive in this rapidly growing digital economy.

The ten creators of tomorrow identified in Africa are as follows:

  • KwamboxKenya : radio presenter who entertains her listeners with her dance moves and bubbly personality. She also hosts major events.
  • Crazy KennarKenya : an award-winning Nairobi-based comedian whose content centers on the everyday experiences of young people.
  • Nadia MatovuUganda : Influencer, wife and businesswoman based in Kampala. She draws inspiration from her daily life to offer quality content to her followers.
  • Pamela MtangaSouth Africa : Award-winning multimedia entrepreneur. Pamela is a fashion and beauty content creator; Its brand is characterized by its authenticity, its inspiring and responsible character.
  • Ruth RonnieZambia: Award-winning performing artist and content creator. She is a versatile creator who is recognized by the musical genres she embodies such as dancehall, reggae, afropop, rnb, afrosoul and trapsoul.
  • Ruvarashe HapagutiZimbabwe: Actress and content creator in the making. She offers comedic sketches to makeup tutorials that she presents in an attractive way that is appreciated by her audience.
  • MishaaIvory Coast : Dance enthusiast who shares her love for art and dance performances with her followers on social media. Ambassador of Trace music and Universal music Africa, Mishaa dances to African urban rhythms such as coupé-décalé, afro-beat, RN’B and many others. She enthusiastically shares her choreographies in Reels format on Instagram and Facebook.
  • Sarai D’Hologne, Ivory Coast : Painter at the head of an Art house called SARTAÏ; It is immersed in an artistic universe dedicated to interior and exterior wall decoration. In Côte d’Ivoire, Saraï is the torchbearer of natural hair that she proudly displays on her social media.
  • Fatou Jupiter ToureSenegal: Actress, producer, United Nations ambassador, female entrepreneur and founder of the Les Teranga film festival. She has twice been named one of the 700 most influential Africans by South African magazine Tropics. Her talent and her love for theater and cinema allowed Fatou to turn her passion into a profession.
  • Ngorbachev NiangSenegal : Fashion designer, producer and film director. He is the owner of “Ngorbachev Maison de Couture” and “Ngorbachev Nprod”. He is passionate about what makes life more beautiful and aims to reflect that beauty through his clothing collections which he sells and showcases via Instagram and Facebook.

In November 2022, the creators of tomorrow will have the opportunity to participate in the region’s creators week: Europe, Middle East and Africa (EMEA), this one will be held for the first time in London, in the emblematic Tate Britain art gallery. Tomorrow’s creators will then be joined by other regional creators with different career levels to collaborate and learn from each other with the goal of continuing to share inspiring content across Meta’s various platforms.

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