The famous shooter video game series unveiled a new chapter on October 28th. It is Call of Duty: Modern Warfare II ! And for this release, the American video game publisher Activision intends to get noticed. He decides to dedicate a 3D billboard in the heart of London in order to attract the attention of gamers as it should.
Call of Duty: Modern Warfare II
In 2019, Activision presented the reboot of one of the games in the series Modern Warfare. It is then the 4th of this franchise. However, it does not follow any other game since it only uses the same iconic characters who made the success of call of duty to make a new story out of it. This year, and in the same spirit, Activision returns with Call of Duty: Modern Warfare II which is also a reboot. It is then possible for nostalgic gamers to relive new experiences in the company of famous characters from the video game series.
An immersive ad just before Halloween
John Soap MacTavish, the famous fictional character from the Modern Warfare franchise, appears after breaking a window. It then causes a power outage. And it is Lieutenant Simon Ghost Riley who appears in turn. He is of course equipped with his famous balaclava with a human skull motif!
Activision has therefore gone all out by displaying its iconic characters on the famous London’s Piccadilly Lights. Thanks to the 3D effect, it is obvious that the output of Call of Duty: Modern Warfare II did not go unnoticed, both for gamers and for other spectators who passed by.
And he also chose his moment well for the release of the video game since it shows a ” skull “ in the streets of London in the middle of Halloween!
Alongside this, the publisher unveils an action mini-movie that showcases the game’s release in an intriguing way.