The food discount brand Aldi will take up residence in the Bel Air area, in Ploulec’h, at the entrance to Lannion (Cotes-d’Armor). The opening is scheduled for Wednesday, November 30, 2022, in the premises of the former Dia. The Spanish sign, closed for six years, had lowered the curtain after five years of operation.
“An Aldi store less than 15 minutes from each household”
Aldi France has the ambition to recreate a commercial dynamic that will benefit the entire Bel Air area, by eradicating a wasteland and providing a quality and local discount food offer
. She hopes to attract customers from Ploulec’h and Lannion.
Lannion is an important and dynamic city. It is the second most populated city in Côtes-d’Armor and we were absent. This is part of the national strategy to have an Aldi store less than 15 minutes from each household. This is an opportunity in a strategic location, which makes it possible to rebalance and strengthen the commercial offer in the West.