Ralph Lauren reinvents the legendary Polo Pony logo for Fortnite

Ralph Lauren reinvents the legendary Polo Pony logo for Fortnite

Ralph Lauren and Epic Games, creator and publisher of the online game Fortnite, today announced an unprecedented alliance between two brands, each with a strong impact on culture. This partnership inaugurates a digital collection of clothing and accessories launched in the Fortnite store, as well as a physical capsule of clothing inspired by the first digital collection. For the first time in Ralph Lauren’s five-decade history, the Polo Pony, one of the world’s most iconic logos, has been specially redesigned to celebrate the Fortnite collaboration, a testament to the brand’s belief in the potential of the metaverse.

For the first time in Ralph Lauren’s history, the collection was designed primarily as a digital capsule, creatively influenced by the aesthetics of video games. Digital outfits showcase Ralph Lauren’s signature artistry and craftsmanship, with incredibly rich detailing that honors the designer’s touch. As for the physical capsule collection, it adapts the outfits to the real world. Emblematic of the interaction between the digital and physical universes, the Boot offered for sale in the coming months will be a replica of the digital version available in Fortnite outfits.

“Ralph Lauren has always ignited dreams and created new worlds, and today its collaboration with Fortnite offers a unique experience to a community of next-generation gamers and consumers. Our partnership represents a totally innovative vision of the Ralph Lauren brand, resolutely turned towards the future. We are excited to continue our digital exploration, building on decades of experience in innovation,” said David Lauren, Director of Brand and Innovation at Ralph Lauren.

“The Fortnite player experience is based on their ability to express their true selves,” said Adam Sussman, President of Epic Games. The history of Ralph Lauren’s iconic ‘Polo’ range, combined with the powerful versatility of the Unreal Engine and the unmistakable style of Fortnite, have resulted in an ambitious campaign and timeless looks that gamers everywhere will only be able to enjoy. what to adore. »

To celebrate the launch, Ralph Lauren will host a series of activations to engage the gaming community in an authentic way, including through a livestream launch event on Twitch, and will also be the first luxury brand to co-host a game on Fortnite.

This collaboration builds on Ralph Lauren’s long experience in digital innovation and storytelling. Whether launching one of the first branded e-commerce sites over 25 years ago, or more recently creating immersive virtual experiences through augmented reality and delivering unique digital products, Ralph Lauren pushes the boundaries of developing dynamic new worlds, both in real life and online.

Polo Stadium Collection in Fortnite
The digital and physical Polo Stadium collection draws on the heritage of the brand’s famous Stadium collection as well as the 1990s Polo Sport line, both reimagined for the metaverse. The digital collection will consist of two outfits with interchangeable parts, and additional in-game customizations will be available for purchase in the Fortnite Store starting November 5.
A first range of items from the physical capsule collection of clothing will also be available on November 2, exclusively on RalphLauren.fr. A second range will be launched worldwide on December 1 on Ralphlauren.fr and Highsnobiety.com, as well as at the Ralph Lauren boutique, 2 Place de la Madeleine and at the Citadium.

As part of the campaign launch, the brand will host an in-person launch event, streamed exclusively on Twitch, on Thursday, November 3 at 6:00 p.m. PT. Throughout three hours of attractive and exciting live programming, viewers will be able to interact with the best players, but also influencers and celebrities. Hosted by Kelly Link and Sypher PK, the Twitch livestream will feature interviews, interactive games and challenges with streamers and esports stars like Sommerset, Alixxa, Ta1yo and more, plus a musical performance exclusive to rapper Polo G.

“Polo Stadium Cup” game tournament
On November 4, Ralph Lauren will also become the first luxury brand to co-host a global Fortnite gaming tournament, the ‘Polo Stadium Cup’, where participants can earn in-game rewards including forward access. -first to Ralph Lauren outfits and accessories. This tournament in Zero Build mode will be accessible to all players in the countries in which Fortnite is available.