Real Madrid hopes to boost its income in the coming years. The merengue club has signed a contract with the two companies Sixth Street and Legends, with a view to optimizing the revenue from the new Bernabeu stadium. The objective of the leaders of the White House is to exceed one billion euros in revenue.
Faced with competition from Premier League clubs and PSG, Real Madrid is looking for solutions to optimize its income. Florentino Perez, its president, has big ambitions for 2023-2024, a season in which the new Bernabeu will be fully operational. The leader would target revenues reaching 1 billion euros, much more than those achieved during the last financial year without Covid-19 (2019-2020, 822.1 million euros).
Two companies that already collaborate with Barça
To achieve this, merengue makers decided to rely on the skills of Sixth Street and Legends. The first is an investment fund that owns the second, which specializes in the management of large-scale sports venues. The agreement provides for the payment of 30% of future income from the Bernabeu stadium, over 20 years.
Sixth Street is not unknown, since it represents one of the famous levers used by Barça to finance its transfer window. The company has invested 207.5 million euros in the Catalan club, in exchange for 10% of TV rights over the next 25 years. Legends is also known for having brought its expertise in the operation of the stadiums of Atlético Madrid, Tottenham, Arsenal, or even… Barça. Florentino Perez is counting on him to make the Bernabeu Stadium a unique place, with events 365 days a year (concerts, matches, etc.).
Florentino Perez has taken a hit on the head with the failure of the Super League project. However, the merengue president continues to work hard to allow Real Madrid to continue to fight with the best. He manages it rather well since his club won the Champions Leaguedespite the (relative) austerity policy of recent seasons.