It enriches an already wide range. It is however the first to embark such technology on such a generous diagonal.
Last March, the South Korean firm had presented a whole series of new televisions. Among them was the S95B, a 4K QD-OLED model compatible with Dolby Atmos sound. When it was released, it was offered in 55 and 65 inches. Now, Samsung Display goes even further and unveils a 77-inch variant. A record.
The best of big screen display technology
QD-OLED is an advancement designed by Samsung. It brings together Quantum Dot and OLED technologies. While the former focuses on color quality and accuracy, the latter is best known for its high contrast levels and the brightness of the resulting image.
This is why QD-OLED is currently one of the most advanced technologies in terms of TV, but also the most expensive. Moreover, to date, only Samsung and Sony have penetrated this market, which is still very limited. Samsung therefore first focused on embedding it on small models, but seems ready to expand it to XXL panels.
The group’s Display subsidiary created a surprise at IMID 2022 (International Meeting on Information Display) with this first 77-inch QD-OLED TV.
No launch before 2023
During this event, Samsung Display remained particularly discreet and did not communicate any technical information on this novelty. The TV is therefore not ready for the next commercialization. This QD-OLED technology adapted to 77 inches will probably be offered to television manufacturers in 2023. Like the S95B, these panels should retain their Ultra HD 4K definition (3840 x 2160 pixels).
While waiting to be able to discover it, people who wish to opt for impressive image quality can turn to the S95B, based on QD-OLED and available in 55 and 65 inches. The first displays at UHD definition and is based on a Neural Quantum Processor 4K video chip. Naturally, HDR10+ is supported.
In terms of sound, immersion is essential with Dolby Atmos, Object Tracking Sound, or even Q-Symphony. This SmartTV compatible with voice assistants and running under the Tizen operating system is currently available at a price of 2199 euros.