Samsung makes fun (again) of iPhone 14s in its ads and it becomes embarrassing

After presenting its Galaxy Z Flip 4 and Z Fold 4 almost a month before the iPhone 14, Samsung is not giving up by continuing to broadcast advertising messages mocking Apple’s new smartphones.

Samsung does not intend to leave the field open to Apple and seeks to bring media coverage to its products. The Korean brand has just launched a new advertising campaign to highlight its Galaxy Z Flip 4 and Z Fold 4 by comparing them to the “old” technologies used on the iPhone 14.

Is Samsung doing too much by mocking the iPhone 14?

For several years, Samsung has not hesitated to send peaks to its direct competitor through more or less successful advertising campaigns. This year, it started a few days before the iPhone 14 presentation conference held on September 7. In a short video, Samsung was already making fun of the innovations that are not about to arrive on the new iPhones.

On the day of the iPhone 14 announcement, it was Samsung Mobile’s Twitter account in the United States that was ironic saying “Let us know when it folds”. The Korean manufacturer is of course referring to its Galaxy Z Flip 4 and Z Fold 4 released a few weeks ago and which represent all of Samsung’s know-how in terms of hardware.

In a new advertising poster campaign that can be seen on bus shelters in the United States, Samsung is giving it a layer and does not hesitate to quote Apple to highlight its latest folding smartphones by contrast effect. Thus, we can read messages like: “48 megapixels? You’re almost there Apple! We’ve had 108 megapixels for 2 years, 6 months, 7 days, 6 minutes and 53 seconds. »

Samsung is referring here to the new 48-megapixel main camera module of the iPhone 14 Pro while Samsung offers 108 megapixels from the Galaxy S21 Ultra.

Is it really effective?

Samsung’s objective is of course to highlight Apple’s “technological backwardness” compared to certain Samsung products. But is this message really effective with iPhone users? Not certain as the brand’s customer satisfaction rate remains very high according to theAmerican Customer Satisfaction Index and that beyond the products, it is also the Apple ecosystem that makes the difference.

These ads may make people smile, but often force users to “choose sides”, only to end up sticking to their guns. Recall that Samsung remains the leader in smartphone sales in the world. Shouldn’t this ranking encourage the Korean brand to stay “above the lot” rather than indulge in this kind of spades while giving free publicity to its rival?

To go in the direction of Samsung, the brand seeks above all to gain market share on the high end where Apple still reigns supreme. To differentiate itself, the Asian manufacturer has decided to bet on innovation by setting the course for the democratization of folding smartphones. An area in which Apple is not commercially present and that Samsung intends to exploit to the maximum.

Leave a Comment

Your email address will not be published.