The excesses of the “like” buttons – rts.ch

The excesses of the “like” buttons – rts.ch

TikTok now allows you to dislike certain comments under videos. But like YouTube and Instagram, those dislike and like buttons pose huge problems.

For years, the “likes” (or “like”) buttons have been everywhere, on Facebook, on YouTube, Twitter or TikTok. And there is something new on these networks. If you don’t like content, you can increasingly click on a “dislike” button. TikTok has just announced the launch of this button.

This concerns the comments under the videos. We often find derogatory, insulting comments or even spam in industrial quantities. When the Internet user sees an unpleasant comment on TikTok, one click will suffice to report it. In theory, TikTok is a step in the right direction, because on social networks, the surge of nauseating content is a major plague. But it’s TikTok’s job, not internet users’, to clean up its network. TikTok has ultra-sophisticated algorithms and could use them to effectively clean up comments.

The YouTube example

For its part, YouTube was one of the first to offer the “dislike” button. But things went very wrong on this video platform. YouTube has seen creators of small video channels fall victim to relentlessness. Groups of Internet users harassed these creators by clicking massively on “I don’t like”. YouTube then decided to disable these counters.

It’s always possible to say that you don’t like a video. But researchers have recently noticed that if you don’t like a video, it hardly changes anything: nine times out of ten, the Internet user sees videos very similar to those he didn’t like… YouTube therefore offers a button that is almost useless.

Facebook is resisting. There is still no “dislike” button on this social network. But you can react with emoticons to show your anger or sadness, for example. And on Instagram, there is no “dislike” button either. But even the “likes” pose immense problems. On Instagram, this small action is wreaking havoc, with teenagers constantly comparing their number of likes. Instagram had to change its practices, allowing the number of small hearts to be hidden on its publications and those of others.

Anouch Seydtaghia