the Weldom network is a French do-it-yourself, decoration and gardening group which belongs to Adeo group since 2004. Recently, the brand was named Best chain of stores and Best franchise of the year 2023. Weldom claims, moreover, to be the 1st DIY brand to venture into the Metaverse.
Weldom Network Award
The Weldom brand won the trophy for Best chain of the year and the trophy for Best franchise of the year 2023, in the DIY sector. Wanting to be close to the French, the brand has opted for a strategy of proximity with its customers, by involving them in responsible approaches and by deploying a new modular concept.
” This double distinction is a source of great pride. It rewards the work done by our partners, their teams and ours to make Weldom a different brand. A brand that is constantly changing around a collective ambition: to be the closest brand to the French both geographically and in the close link that we strive to maintain every day with each of our customers. “, declared Eric Béchu, the managing director of Weldom.
According to the brand, among the reasons that allowed him to win these 2 trophies: team availability Weldom at headquarters or in store during the voting period.
Weldom rhymes NFT and generosity
The brand has given carte blanche to 2 artists, Guillaume and Lauriewhose main task was to imagine a work for illuminate the walls of the pediatric department of the Creil hospital.
For Weldom, it is an innovation for a DIY store to venture into the Metaverse, a technique Guillaume and Laurie used for their hospital work. The original fresco was digitized and animated before being transformed into NFT.
” Weldom is the first DIY brand to venture into the Metaverse. The idea may seem surprising for a local brand. Not that much, in the end. We are taking our first steps in this virtual world to weave different links with our communities and create bridges between virtual and real. All at the service of our mission: to be useful to the world and its inhabitants. “, told Lucie Freal, Strategic Marketing Director of Weldon.