The cosmetics industry is placing more and more emphasis on sustainability. More and more consumers are choosing to buy less “disposable” products and want companies to make their products more sustainable. Changing consumer behavior has prompted cosmetics companies to turn to waterless beauty, recycling, carbon neutrality and reusable or refillable packaging.
From the choice of packaging to more environmentally friendly products, the cosmetics industry is moving towards greener and more natural alternatives. Waterless formulation will remain a realistic option for companies to promote environmental protection. Unilever, L’Oréal and Procter & Gamble, for example, have committed to reducing their water footprint in the coming years, to varying degrees. When big brands commit to adopting more sustainable practices, customers are won over.
In terms of product type, skincare accounts for over 37% of market sales. This category covers a range of waterless products that includes creams, lotions, serums, cleansers and others. The growing importance of natural and organic cosmetics is expected to boost sales of waterless cosmetics in…