YouScribe reaches one million subscribers in its African markets | Africa news

By crossing the milestone of one million subscribers in Africa, the YouScribe pocket library confirms the relevance of its digital book distribution model and reaffirms its ambition to open up new markets. With one of its historical partners, Edi8, YouScribe confirms its desire to spread everywhere the pleasure of reading and access to education.

YouScribe, Africa as a strategic axis

Launched in 2011, YouScribe is now present in 11 African countries (Tunisia, Senegal, Cameroon, Ivory Coast, Burkina Faso, Morocco, Madagascar, Guinea, Democratic Republic of Congo, Mali, South Africa), where the community of YouScribers has just exceeded one million subscribers on the African continent.

A community mainly distributed in North and West Africa, where Morocco, Tunisia, Senegal, Guinea and Ivory Coast represent a significant part of its subscribers. Young – more than one in two (55%) is under 34 – African YouScribers are as many women (49%) as men (51%).

This solid and continuous growth has made it possible to multiply by 20 its subscriber base in
3 years.

YouScribe, at the service of publishers

YouScribe was born with the ambition to support publishers in the transmission of language, culture and knowledge, by rethinking the distribution of their catalogs using digital technology. If new technologies and in particular the smartphone (86% of African readers read on the phone) are an opportunity for publishers to develop new markets, they also make it possible to guarantee better remuneration conditions for authors. YouScribe therefore donates 60% of its revenues to its 1,900 publishers, several hundred of which are based in Africa.

YouScribe’s African readership shows a particular interest in African literature and works in local languages ​​that are not very accessible on the market. YouScribe makes the development and accessibility of an African catalog a real priority.

The library counts among its historical partners Edi8, an entity of the Editis group (Vivendi). In 2022, Edi8 affirmed its desire to develop on the continent by founding a first subsidiary based in Côte d’Ivoire, Nimba Editions, which aims to offer a local, relevant and diversified African editorial offer. A second subsidiary was launched in 2022 in Senegal with the same ambition.

YouScribe, a powerful development model

Beyond its close relationship with publishers, YouScribe’s success in micro-payment via telecom operators makes it possible to offer its services at the right price and with a payment method adapted to the realities of the continent.

Thus, the company counts among its partners Digital Virgo, the world specialist in mobile payment and digital marketing. via telecom operator billing solutions. In each country where YouScribe sets up, it partners with local publishers, a television operator (Canal+ is present in 24 African countries with strong growth) or telecom operators. YouScribe is thus a partner of Orange, Maroc Telecom, Ooredoo, Moov and Inwi. Orange is a privileged ally by being involved since 2018 in the development of the library in 7 African countries.

The rapid achievement of the milestone of one million subscribers in Africa is an immense joy. All the conditions are in place to consolidate our development in Africa, by strengthening our presence in the countries where we are already established and by opening up new markets, such as Algeria and Egypt. And if Africa remains our priority, our model allows us to look elsewhere and especially wherever traditional book distribution can be improved and facilitated by digital technology. We are looking at Canada but also Benin, Togo, Nigeria. says Juan Pirlot de Corbion, President and Founder of YouScribe.

For Edi8, the development of a publishing activity in Africa is a major axis of development because there we meet high quality authors and a constantly growing readership. Edi8 wants to promote the emergence of local talent and help develop reading habits. The partnership with YouScribe, in addition to distribution in paper format in bookstores, is an important vector for growth because the streaming library model is particularly adapted to uses and relevant for the remuneration of authors, in addition to providing protection against piracy. explains Vincent Barbare, Predisent of Edi8.

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